Computer chip manufacturer Intel Corp has announced the launch of new technology that it claims will improve the quality of video and audio applications for mobile smartphones.

The company said that its Intel Wireless MMX2 technology offers advanced features designed to simplify the development of feature-rich audio and video applications that will allow users to run the latest multimedia content. By using MMX2 developers will be able to bring such content to the market quicker, Intel claims.

A spokesperson for Intel said that developing advanced multimedia content for mobile phones can be expensive and time consuming, and that MMX2 will simplify the design of complex multimedia applications, enabling phone manufacturers and carriers to deliver innovative services and high-end content to their customers.