Provides detailed business intelligence on content usage and audience engagement
for broadband media assets across multiple formats and devices
CAMBRIDGE, Mass.--(Business Wire)--
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering video, dynamic
transactions and enterprise applications online, announced that Akamai HD Media
Analytics, a highly flexible, customizable solution to understand audience
characteristics and content consumption, is proving to be a valuable business
tool for content providers. A key component of Akamai`s HD Network, Akamai HD
Media Analytics provides content and audience intelligence for multiple playback
environments, including Adobe Flash, Microsoft Silverlight, and the iPhone, in
one unified solution.

"For Media & Entertainment companies, understanding the audience and their
viewing habits is critical to running their business. Getting the right metrics,
in the right context quickly allows programmers to ensure they provide the most
effective content, to the most interested audience. Akamai`s HD Media Analytics
solution offers key statistics around audience engagement, with a richer set of
context around content and how it is being used," said Tim Napoleon, Chief
Strategist, Digital Media at Akamai. "The Akamai HD Network brings analytics and
delivery needs together to give publishers meaningful insight into the
performance of their media products in the context of their own businesses."

Whereas typical media reporting is very consumption focused, such as how many
bytes were delivered or how much traffic on aggregate is being serviced, Akamai
HD Media Analytics is designed to allow programmers to customize their reports
with business parameters so they can look at more business relevant data such as
total hours of video viewed, number of unique visitors by program or channel,
and even how that breaks down by geography.

Akamai is working with leading global broadcasters, publishers and music
companies for whom gaining visibility into the performance of online media
offerings is critical. Akamai`s Media Analytics solution is intended to enable
these companies to gain deep insight into their audiences - what they are
watching, for how long and from where, and therefore make smarter business
decisions about programming and better monetize site properties. Current
customers include BBC World Service and PointRoll, a wholly-owned subsidiary of
Gannett Co. Inc. (NYSE: GCI) and the leading rich media advertising provider.

"Akamai's HD Media Analytics solution offers us deeper analysis into our live
broadcasts," said Karl Kathuria, Head of Digital Delivery, BBC World Service.
"We can now get almost real-time insight into our broadcasts to track how our
audience engages with our content. The personalized reports, in the language and
context of our business, allow us to quickly report on the success of our
broadcasts for our business, and to respond to the changing requirements of our
global audience."

"Working with leading advertisers and agencies, PointRoll serves over 85 billion
rich media impressions each year for more than two-thirds of the Fortune 500
brands," said Sandy Dondici, CTO at Pointroll. "With Akamai Media Analytics, we
can easily collect the right data per campaign, increase our overall efficiency
and quickly understand critical business data on our progressive download and
Flash streaming campaigns. We can provide clients with more customized data
reports for each campaign in real-time for an instant snapshot of their
performance."

The Akamai HD Media Analytics solution is designed to give content providers
meaningful insight into the performance of their media assets in the language
and context of their business, including detailed metrics on:

* Audience Engagement and Video Consumption - including completion statistics,
geographical data, viewer statistics, average play duration and usage trends
* Content and Channel Performance - effectiveness of content offerings and
distribution strategies as shown by metrics including audience numbers and
streams viewed via different distribution channels
* Cost Allocation - view cost center data broken into key groupings, such as
content categories, business units, and distribution partners

In addition, Akamai HD Media Analytics offers the following features:

* Broad Format Support - comprehensive support for current and emerging media
formats covering delivery to the desktop, mobile, and other devices
* Business Data Integration -custom business information that is easily
integrated, enabling businesses to align metrics and audience characteristics to
the context of their specific businesses
* Highly Flexible -flexibility to address a wide array of complex media-related
analytics needs including the ability to easily tailor analytics tasks and
outputs to the specific requirements of each individual business
* Client and Server Side Support - support for both client side and server side
analytics for near real time reporting of adaptive streaming technology

To view a demonstration of Akamai HD Media Analytics, please
visithttp://wwwns.akamai.com/hdnetwork/demo/analytics/default.html

The Akamai Difference

Akamai provides market-leading managed services for powering video, dynamic
transactions, and enterprise applications online. Having pioneered the content
delivery market one decade ago, Akamai's services have been adopted by the
world's most recognized brands across diverse industries. The alternative to
centralized Web infrastructure, Akamai's global network of tens of thousands of
distributed servers provides the scale, reliability, insight and performance for
businesses to succeed online. Akamai has transformed the Internet into a more
viable place inform, entertain, advertise, interact, and collaborate. To
experience The Akamai Difference, visit www.akamai.com.

Akamai Statement Under the Private Securities Litigation Reform Act

The release contains information about future expectations, plans and prospects
of Akamai's management that constitute forward-looking statements for purposes
of the safe harbor provisions under The Private Securities Litigation Reform Act
of 1995. Actual results may differ materially from those indicated by these
forward-looking statements as a result of various important factors including,
but not limited to, the effects of any attempts to intentionally disrupt
Akamai`s services or network by unauthorized users or others, changes in product
features and functionalities, a failure of Akamai's network infrastructure, and
other factors that are discussed in the Company's Annual Report on Form 10-K,
quarterly reports on Form 10-Q, and other documents periodically filed with the
SEC.

Research in Motion (RIM) released the BlackBerry Bold 9700 as the high end version of its 9000 Bold series.

The machine includes a microSD card reader, SMS/MM/ browser, Organizer, wireless email, a 3.2 megapixel digital/video camera, wi-fi and Bluetooth, a full QWERTY keyboard, and trackpad navigation.

The display is a 480x360 pixel color display with a screen measurement of 2.44-inches, measured diagonally. It comes with a media player that supports a large number of video and audio formats, has an integrated speaker and mike, and support for a number of networks including 3G, wi-fi, UMTS, GSM and quad band support.

It has GPS facilities and includes BlackBerry Maps.

Oh, and it's a phone too.

RIM claims six hours talk time and 22 days standby time for the machine.

Is Google gunning to become the next Apple? The search company is reportedly set to unveil its own music service and is also working with a smartphone manufacturer on an own-brand Android phone.

Two separate reports from TechCrunch and The Street say that the search company is developing a music service, dubbed Google Audio, and a smartphone that will not be sold through traditional wireless carriers.

Michael Arrington of TechCrunch quotes multiple sources, saying that Google has "spent the last several weeks securing content for the launch of the [music] service from the major music labels."

Google Audio would be available for U.S. users, but it is unclear whether it will be a download or streaming service. Arrington notes that Google Audio would be "very different to the Google China music download service that they launched in 2008."

In a separate report, Scott Moritz of The Street, quotes analyst Ashok Kumar, saying that Google is also working to develop its own Google-branded smartphone, which will be sold through retailers, not through wireless carriers, by the end of this year.

The Google phone would also "fulfill Google's pledge to bring a new generation of open-standard mobile Internet devices to consumers." Kumar adds that the Google phone and a Chrome OS netbook will use Qualcomm chips, the latter running on the Snapdragon platform.

If the rumors of a Google-branded smartphone are true, it will be interesting to see how the device will perform against other new Android devices, such as the Verizon Droid or the Sprint Hero. Mortiz speculates that HTC would be the most likely manufacturer of the Google phone -- as HTC was the first to develop an Android phone, the T-Mobile G1.

Google Audio also makes sense: The service would offer a trustworthy alternative to iTunes, for its smartphones and upcoming Chrome OS notebooks, which would need a way to get audio content delivered to them (next to YouTube for video).

It's quite likely that the Google Audio music service, if true, would stream music to a users' computer and will be hosted by Google, keeping with the search giant's ideal to keep everything in the cloud.

If Google indeed will produce its own smartphone and music service, it would make an interesting turn in the search giant's aspirations, which will move more into the area of integrated hardware and software offerings, similar to Apple's own offerings of the iPhone and iTunes Music Store.